HKACED

About the Programme

The “Stars to Shine” Mentorship Programme was launched in 2018 to provide career guidance for newly retired athletes. Experienced professionals from various sectors serve as mentors, building a teacher-friend relationship with the mentees. HKACED will match mentees with mentors based on their interests and the mentors' professional backgrounds. Through the mentors' experience-sharing and guidance, as well as networking events and sharing platforms organized by HKACED, the program aims to assist mentees in adapting to their transition period and support their development in a second career.

Mentors Portfolio

Ms. LI Yi

Retail & Marketing Expertise

Ms. LI is the General Manager of Hong Kong and Macau for ANTA Group, where she oversees the management and operations of several key brands, including FILA, Descente, and Kolon Sports, as well as the strategic planning for renowned sports brands. With over a decade of experience in retail, marketing, and manufacturing, she is a seasoned professional in the industry. Ms. LI has built a successful career in the retail, showcasing exceptional expertise in sales management, visual merchandising, and strategic marketing.

Mr. CHENG Ka Ho, MH, JP

Business Leadership & Community Engagement

Mr. CHENG, a retired wushu athlete and former Hong Kong, China team captain, is a three-time World Champion in Nanquan and Nangun (1999, 2003, 2005). In recognition of his achievements, he was named one of Hong Kong’s Ten Outstanding Young Persons in 2009. After retiring from sports, Mr. CHENG successfully transitioned into business, taking on leadership roles in real estate, infrastructure, and non-ferrous metals industries, including serving as General Manager of projects and business development. Beyond his corporate career, he remains deeply committed to sports development and youth affairs in Hong Kong, holding key positions in public offices and foundations as chairman and member. Currently, as a Shatin District Council member, he advocates for greater support for sports and youth initiatives in the community.

Mr. FONG Lik Sun, Alex

Entertainment & Entrepreneurial

Mr. FONG, a retired swimming athlete and former Olympian, is also a celebrated Canto-pop star. In 2014, he was honored as one of Hong Kong “Ten Outstanding Young Persons”. His dedication to the community is evident through his founding of the Hong Kong Swimming Academy in 2018 and his remarkable achievement of completing a circumnavigation swim around Hong Kong Island in 2019 to raise funds for charity. These initiatives highlight his exceptional talents and unwavering commitment to making a positive impact in society.

Mr. MAN Yue Hin

Sports Administration & Media

Mr. MAN serves as the Head of the Hong Kong Athletes Career & Education Department, Sports Federation & Olympic Committee of Hong Kong, China, where he plays a pivotal role in liaising with a diverse range of stakeholders, including government entities, national sports associations, corporate partners, educational institutions, and athletes. He is also responsible for overseeing the programme’s marketing, publicity, reporting, and research initiatives. Before taking on this leadership role, Mr. MAN was an Executive Producer at a television broadcast company, managing and producing sports-related programming and news content. With 18 years of experience in TV news reporting, editing, and anchoring, he attended and covered significant events, including the 2016 Summer Olympic Games in Brazil and the Winter Olympic Games in Sochi 2014 and Pyeongchang, South Korea, in 2018.

Ms. Vivian LEE

Sports Marketing & Public Relations

Ms. LEE, founder of the sports marketing and PR agency, ActionHouse International, manages its daily operations and oversees project development in China and Asia. Her notable projects include the Hong Kong Marathon, Harbour Race, Formula E event, Hong Kong Cyclothon, Hong Kong Tennis Open, UCI Track Cycling World Championships, and HK Run. An Asian Games Silver Medalist in swimming, she was also a torchbearer for the Beijing Olympics in 2008. Passionate about sports and marketing, Ms. LEE serves as the honorary secretary of the Hong Kong Elite Athletes Association and has held roles on various boards, including the Sports Commission, Harbourfront Commission, and Long-term Prison Sentences Review Board.

Dr. LEE Yat Keung, Adam

Financial Management

Dr. LEE, a retired baseball athlete, was the first Hong Kong, China baseball team captain. He has represented Hong Kong, China as the Honorary Head of Delegation and Team Manager for both women’s and men’s baseball teams in international competitions. Beyond his athletic achievements, Dr. LEE has amassed extensive experience in sports administration. He has been actively involved in managing and promoting collaborators with local district sports communities. Demonstrating a remarkable career transition, Dr. LEE made a successful shift from a professional athlete to the managing director of a financial institution. Committed to philanthropy, Dr. LEE is actively involved in supporting charitable initiatives, social services, and youth development programs. His personal philosophy is encapsulated in his motto: "Be creative, be analytical, and be practical!"

Ms. Esther MA

Public Relations & Education Consulting

Ms. MA is the CEO & Founder of Prestique PR, a 28-year-old public relations firm, as well as Harvest Sky, a 8-year-old sports education and management company. In addition to her entrepreneurial ventures, she offers education consulting services to teenagers, assisting them with applications to overseas schools. Ms. MA is a strong advocate of women’s empowerment, education and philanthropy. She currently serves on the boards of Wu Zhi Qiao Charitable Foundation, Indian Mountain School, Columbia Business School’s Lang Entrepreneurship Centre, the Hong Kong Club Foundation and Society of Academy for Performing Arts.

Mentorship Programme (3rd Term)

Important Dates

Event	Date
Enrollment	April to May 2025
Matching Process	June to August 2025

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